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By this point, we’re all deeply involved in 2025 planning, including choosing which channels to concentrate on, creating budgets, establishing marketing objectives, and identifying new campaigns to try. There is little doubt that your company will gain from having more video content this year, regardless of whether you have a strong video marketing plan or are considering purchasing your first iPhone tripod.
Video marketing works so well for reaching people for a reason. When done correctly, videos are quick to share, fun to watch, and simple to interact with. Indeed, according to a recent study on video marketing, 51% of participants said they are more likely to share videos than blogs, product sites, or social media posts.
That’s fantastic for expanding your audience and establishing your brand, so long as you take full advantage of it.
Your chances of obtaining views, engagement, and shares will rise if you use current trends in video marketing to guide your company’s video strategy.
Let’s get started!
1. AI Video
With everyone talking about ChatGPT and the creative power of artificial intelligence, it was only a matter of time until AI videos hit the market.
The generative AI market is predicted to grow to 46.47% by $356 billion in 2030.
Meta launched Make-a-Video at the end of 2022, a text-to-video tool that can generate short video clips from simple text instructions.
Consider a short video of a puppy riding a bicycle or a teddy bear drawing his portrait. Not to be outdone, Google quickly followed with Imagen Video, a similar tool that shows things like a teddy bear dashing through traffic in New York City, an elephant walking underwater on his birthday, and a wooden boat taking off into space. Who can claim that these aren’t things the world needs?
While there are many more text-to-video solutions available, the majority do not produce videos that are really useful. However, some brands offer design and video marketing services that may entail short editing, podcast editing and more. Remember, the industry is dynamic. So, having the services of an enterprising team would not be just effective but efficient, too.
2. Interactive user-generated content
User-generated content is already a major component of video marketing, with initiatives such as the GoPro Awards encouraging fans worldwide to capture, edit, and submit their footage. However, by 2024, UGC is expected to increase even further as customizable videos gain traction. What is a customized video?
Living Video technology enables these videos to update in real-time based on information entered or selected directly by the player.
What was the result? Content that is relevant and tailored to each viewer.
Rather than passively depending on user-generated content, businesses can now enable viewers to become creators.
This technology elevates UGC to a new level. Users can easily create their content using the base of the video provided to them. This results in more user-generated videos and a considerably wider reach and engagement than a single piece of brand content.
3. Short-form and snackable
The short-form video has taken over practically every multimedia platform, including TikTok, Instagram Reels, and YouTube Shorts. The trend is predicted to continue, with videos remaining “snackable” to catch short attention spans and provide breaks while exploring other information.
Being able to accomplish more in less time is becoming an essential ability for marketers seeking to engage with customers. In many circumstances, you’ll have fewer than 30 seconds to capture the viewer’s attention and convey your message.
Fortunately, this is the beauty of video. You can utilize graphics, music, and text to convey your message in a short period of time. Simply follow these short-form video best practices.
- The initial few seconds are essential. Capture their interest from the start so they don’t swipe or click away.
- Keep mobility in mind. According to research, mobile accounts for more than 75% of global video consumption, so don’t overlook vertical layouts and ensure your links are mobile-compatible. With cutting-edge video technology, you may even produce a video that adapts to different formats depending on the viewer’s device.
4. Personalization remains relevant
Personalization has long been a vital component of digital marketing, but it is now increasingly useful for video. Rather than being overwhelmed with extraneous content, viewers expect the films they watch to be tailored to their preferences. Consider data-driven targeting similar to Netflix’s suggestions or TikTok’s “For You” page but with 1:1 personalization – your video knows your name.
And marketers must keep up.
Videos can be tailored to each individual viewer based on consumer data. Given that 72% of consumers claim to only interact with tailored messaging, this is a trend worth investing in.
When it comes to video personalization, the possibilities are virtually unlimited. They can be used to greet a new customer, offer a unique offer, or answer typical inquiries in advance to keep your call center from becoming overcrowded.
5. Time to Go Live
Live streams are becoming increasingly popular, thanks to improved streaming quality and the widespread implementation of “live” functionalities across many platforms. When a global epidemic was added to the mix, the concept of watching someone stream online gained popularity.
One study predicts that the live-streaming market will be worth $247 billion by 2027.
In the end!
Many of the video marketing trends of 2024, like influencer marketing, short-form video, and user-generated content, heavily relied on social media. However, there are other, more technical trends that can expedite production and set organizations apart as thought leaders, such as automation and virtual and hybrid events.
To effectively engage consumers and reach new audiences, marketers should evaluate their current video marketing tactics and figure out how to incorporate these trends.